Stef Has NO IDEA How Much He Could Make Off Royalties Alone! | Dragons' Den

  • Stef Matheou, Inventor of 'Rakastaka' - a bottle stacking system for domestic fridges. Stef is seeking a £100,000 investment, the potential on this product is huge but even with backing from a Dragon, would this take off?
    An international sensation, Dragon's Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity.
    #DragonsDen #Rakastaka #Bud

Comments • 80

  • daniel anderson234
    daniel anderson234 3 hours ago

    why he not say 35%

  • Deplorable Dave
    Deplorable Dave 4 days ago

    You can replicate this with a bulldog clip. For about 20p

  • Grep O'miner
    Grep O'miner 6 days ago

    This has been on the market in Asia for years.

  • Cassandra of Troy
    Cassandra of Troy 7 days ago

    I'd buy a set.

  • S P
    S P 9 days ago

    Does anyone know if this guy made millions?

  • xRain_BeAsTy
    xRain_BeAsTy 9 days ago

    I find it funny how much they sweat so much they look like they just got out of a pool.

  • Kyle McDowell
    Kyle McDowell 10 days ago

    Cyrus the virus looking well these days to be fair to him

  • Ralph Swan
    Ralph Swan 10 days ago

    Damn I just bought one of these having seen this. Slick website.

  • Davina Mealoha
    Davina Mealoha 11 days ago

    Awe poor guy. That was awesome from 2 Dragon's. smh

  • John W
    John W 11 days ago

    I think Peter said "I'm out" so he can say "It doesn't stack up" :o)

  • Michael Devaney
    Michael Devaney 12 days ago

    At the beginning he seemed like he was a bit out of his depth but he actually controlled the whole process and really knew his stuff....I hope he does well

  • Michael Devaney
    Michael Devaney 12 days ago

    I really like this cast of dragons

  • andy robinshaw
    andy robinshaw 13 days ago

    Jenny "i'm not in this episode. So I'm out"

  • P Lavigne
    P Lavigne 13 days ago

    Greedy bastards it should be 10% each they can take there money and shove it. I hope the guy makes it.

  • Awesome Metal Bands Official

    I reckon he certainly regrets the decision not to take the offer. 40% from two dragons with a wealth of knowledge and experience is a snip.
    Two wealthy dragons would have accelerated his business. Not just financially but with knowledge of the market and all the very important contacts.

  • ejuve
    ejuve 13 days ago

    40% so greedy. Good he said no!

  • Chris Jhondeere
    Chris Jhondeere 14 days ago +1

    Go to Germany 🇩🇪 beer brewing company
    World largest producer. Introduce your products. They might have ideas.

  • Daniel Summers
    Daniel Summers 15 days ago

    Fair play to him. Love it when the dragons get turned down, makes them remember they are only human like the rest of us. Best of luck to the guy

  • Joe Langabeer
    Joe Langabeer 15 days ago

    Did anyone love the way the presenter walked into the room? Just like Jenny, he's out.

  • Theo Bouwer
    Theo Bouwer 17 days ago

    Damn, I need a stacker, those guys are Aholes. Good luck Stef.

  • Alan Heath
    Alan Heath 17 days ago

    I think the offer was very generous for a product with no sales.

  • justin
    justin 17 days ago

    40% is a pisstake , theo nearly agreed to 20% with full investment why would he want double the equity gone for the same price , they tried to use him for his royalty deal , to not even budge on 40% when his big break was with a coexisting deal they added no value ,good choice

  • Kim Ballentyne
    Kim Ballentyne 17 days ago

    Greedy Dragons'..... Intellectual property is also very expensive.

  • Sándor Tóth
    Sándor Tóth 18 days ago

    The only Guy, who taken the demo stuff way out.

  • danny smith
    danny smith 18 days ago

    I'm glad they got rid of the stairs and started using the elevator cuz most of these people are so out of breath by the time they get to the top they can barely pitch them their idea.

  • Tye Joyce
    Tye Joyce 19 days ago

    Annual revenue for Rakkastaker was $2.7million last financial year.

  • Joanna Briones
    Joanna Briones 19 days ago

    good on him, I'm glad he didn't let them fool him into losing almost half of his business; bunch of scammers. He got what he needed soon as they said all he needs is the royalty lmao

  • Pippa pig
    Pippa pig 19 days ago

    If ever I went into the dragons den, which there be no chance. I would have to say to the dragons “be gentle with me” lol 😂

  • Pippa pig
    Pippa pig 19 days ago

    I stack drink bottles laying down and the sides of the fridge keeps them stacked up, on top of one another

  • rokketron
    rokketron 22 days ago

    How much room does he think his racker-stacker takes?

  • rokketron
    rokketron 22 days ago

    Just buy a beer chiller ffs

  • bushido 108
    bushido 108 23 days ago

    Did you HAVE to make him go up the stairs right before his pitch?🤦‍♂️

  • Daniel Moore
    Daniel Moore 24 days ago +1

    "I thought of an obvious pun and I don't want anyone else to say it before me, so I'm Out.

  • Caleb Campbell
    Caleb Campbell 24 days ago

    Dragons got too big for their breeches on this one.

  • Ironbuket
    Ironbuket 25 days ago

    According to the company accounts he is still running this out of his bedroom. Number of employees is listed as none.

  • Eben De Jongh
    Eben De Jongh 26 days ago

    I would love to see where these are guys are after pitching their ideas

  • Sadik Meah
    Sadik Meah 26 days ago

    Their faces at the end was priceless. Nobheads

  • TJ S
    TJ S 26 days ago

    Does anyone have any idea what the screaming title of this video means? 'Make off royalties'?

  • power20841
    power20841 27 days ago

    He made the right call; the dragons were too greedy.

    • power20841
      power20841 26 days ago

      @Anon Ymos never did he mention that, you're making it up. Listen to the end of the episode carefully and stop talking out of your ass

    • Anon Ymos
      Anon Ymos 26 days ago

      Yet he regrets not taking the offer.

  • David Ryan
    David Ryan 27 days ago

    Sharks and sharkbait, Not this time.

  • Luke Owen
    Luke Owen 28 days ago

    I think he made the right decision. Wish him the best with it

  • Zahkrosis
    Zahkrosis Month ago

    A glorified wine rack

  • Lume.
    Lume. Month ago

    unshrewd negotiator

  • Saved by God's Grace.

    He played the game well. advertising. ..winner.

  • Kj o neill
    Kj o neill Month ago

    in the early episodes nobody thought of adjusting the equity downward after the investment is repaid.

  • Teez Well
    Teez Well Month ago

    Gosh the contestants on the early show would be sweating bullets 🥵

  • david white
    david white Month ago

    Good on him for declining. Greedy Dragons trying to turn the screw on the small guy. 15% each was a fair negotiation. They should be pleased to be going into business with someone prepared to stand their ground and negotiate for themselves but instead they took their balls home. Boo hoo

  • Pedro Lopez
    Pedro Lopez Month ago

    The hosts eyes are watching the food he's cooking back at home

  • Bryan
    Bryan Month ago

    Wait is it just me or is this device way taller than the beer bottle in the first place?

  • JT1996
    JT1996 Month ago +1

    Those aren’t dragons , those a blood sucking vampires

  • Vin Tage
    Vin Tage Month ago

    Rakastaka is a little problematic as you have to concentrate on pulling them off the rack its all about balance, its like a game jenga but with beers. it would be a little stressfull for an alcoholic lol.

  • Ron Wylie
    Ron Wylie Month ago +1

    On Amazon for £6 today, AND it answers my needs so I'M IN lol

  • Jake Langley
    Jake Langley Month ago

    They would've probably agreed to 30% once their investment is repaid.

  • balluumm1
    balluumm1 Month ago

    Good on him! I hope he went on to make millions and not have to share it with the greedy arrogant bas***ds.

  • Kedolan
    Kedolan Month ago +34

    "how negotiable is that 20%?"
    "not at all"
    "ok, well, now hear me out here... how about you do 40% instead?"

    • Tom
      Tom Month ago

      I was very confused aswell

  • Jim Reid
    Jim Reid Month ago +22

    The dragons are leaches. Always trying to be greedy. They are up themselves.
    The comment about fifty thousand quid not being able to buy their consultancy was not only rude and arrogant but totally missed the point. The issue was them wanting to pocket 40% of the company.
    The fifty grand was irrelevant. Well done for taking your beer and leaving them to have a sycophantic huff.

    • ejuve
      ejuve 13 days ago +2

      Unreal right. 50 grand to get a royalty deal thats worth millions and they want 40% for 50k haha get out of here greedy dragons.

    • Sujay95
      Sujay95 26 days ago +2

      Yup, they're vultures.

  • Lurking
    Lurking Month ago

    Is every camera in Europe from 1998?

  • Token Grey Wolf
    Token Grey Wolf Month ago

    Britain needs more of this, great entrepreneurial spirit!

  • TheRealDJSigma
    TheRealDJSigma Month ago

    The company is still going, but looking at the accounts, he's made very little from his invention. I would have taken a punt on an "if you get your money back, would you reduce your stake?" offer, but if they didn't accept that, I'd have taken the 40%. A lot of people that get offers and turn the Dragons down vastly underestimate how much influence and sway they have, and in some cases, getting an offer only validates their opinion that they could keep 100% of what could potentially be a fortune. It's a mistake though, usually.

  • J P
    J P Month ago +6

    12:27 What he meant to say is "he is that BLOODY SMART, for turning that down". Got himself free advice from the dragon's and this only confirms that he will take on the royalty road and I hope he makes millions millions from it. Way to take the 🍺's with you too!

  • J P
    J P Month ago

    At this moment 7:19 he realizes, maybe we aren't such smart dragons after all. He is on to something.

  • Heriberto Diaz Mata
    Heriberto Diaz Mata Month ago +2

    I love the fact that he stuffed a beer in his shirt pocket and grabbed the rest of beers on his way out !

  • Edward Balboa
    Edward Balboa Month ago

    He had no patent

  • Edward Balboa
    Edward Balboa Month ago

    Greedy guy now ends up with 100% of zero..... rather than 60% of £££££££££
    Whats wrong with people like this??

  • Paul T
    Paul T Month ago

    0:47 Kiddie fiddler alert!!!

  • tommy broughton
    tommy broughton Month ago

    hope he patented these and then let brewers pay royaltirs...

  • Paul Bradford
    Paul Bradford Month ago

    Mad not to accept the deal. For the expertise and aptitude the Dragons would have brought to his business, an additional 10% was nothing if he is expecting to make millions from royalties.

  • RLach
    RLach Month ago

    Who takes a beer out from the middle of the stack?

  • Liam Adams
    Liam Adams Month ago

    Poor guy seemed a bit nervous

  • jaws
    jaws Month ago

    Yay well done tellin they scammers to ram ther 40%

  • ivan carlson
    ivan carlson Month ago

    wonder if a buyback option would have made a difference.

  • Ooopsy poopsy
    Ooopsy poopsy Month ago

    60% of something... Is better than 60% of nothing.... Fool

  • terry tuna
    terry tuna Month ago

    Jenny , . Stef your rack is bigger and better than mine therefore am out

  • Damien O Callaghan
    Damien O Callaghan Month ago

    What a TOOL;
    Two Dragons on board and then..................

  • Terry Winter
    Terry Winter Month ago

    40% is fair if it has more chance of being successful so why turn it down, makes no sense

  • MillillioN
    MillillioN Month ago +1


  • Cristina Lexy Reef Tank

    Have not idea about businesses,so I am out!

  • This comment not sponsored by Raid Shadow Legends

    why couldnt someone just lay on the side their beer still in the 6pack cardboard carry? 🤔

    • IslandGal 500
      IslandGal 500 Month ago

      Good solution! But why not plan the shelf levels of your fridge to accommodate an assortment of items. Tall bottles/milk go on the bottom, condiments go in the door, then sections of similar items (dairy/milk, fruit/veg) with the top shelf of leftovers and eat-me-soon items. Most people have a cluttered fridge so they can't find anything.

  • Matthew Konerth
    Matthew Konerth Month ago

    What a nice guy

  • Jick Hedge
    Jick Hedge Month ago

    How did he do???