Ex-Police Officer's Stand-Up Freezer Strategy FIRES Up The Dragons | Dragons' Den
- Published on Mar 28, 2020
- Rayeesa Asghar-Sandy's pitching her family run business that has a very specific plan to find their customers in supermarkets - the "stand-up freezer strategy". Rayeesa aims to change the way freezer aisles are laid out... Peter Jones believes she'll need at least "seven figures" to pull this off. Rayeesa's seeking a £75,000 in return for a 12% equity stake in her growing family business.
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