Ex-Police Officer's Stand-Up Freezer Strategy FIRES Up The Dragons | Dragons' Den

  • Published on Mar 28, 2020
  • Rayeesa Asghar-Sandy's pitching her family run business that has a very specific plan to find their customers in supermarkets - the "stand-up freezer strategy". Rayeesa aims to change the way freezer aisles are laid out... Peter Jones believes she'll need at least "seven figures" to pull this off. Rayeesa's seeking a £75,000 in return for a 12% equity stake in her growing family business.
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Comments • 100

  • matthew britton
    matthew britton 14 hours ago


  • MKL
    MKL 15 hours ago

    Wish Gordon Ramsey was a dragon.
    How can it be fresh if it's fukin frozen you donkey!! 🤣🤣

  • words wpns
    words wpns Day ago +1

    hell yeah , authentic indian food is delicious ....love it

  • hashim kasaai
    hashim kasaai 5 days ago +1

    Who hate cops after the Drama "I cnt breath" 😡😡😡

  • Mr Jones
    Mr Jones 9 days ago

    A dreaded former MET police officer - I'm out too.

  • e-Teacher
    e-Teacher 9 days ago

    I was always confused when people try to push ' Fresh-Frozen', that's a mountain of an oxymoron.

  • J__m J___m
    J__m J___m 12 days ago

    Can anyone provide a link to a clip where Jenny actually invests... If there is one

  • Sprinter
    Sprinter 20 days ago

    Gordon Ramsay is quaking in his boots listening to her.

  • Chalie MarshaII
    Chalie MarshaII 21 day ago

    Jenny and her puns

  • James Gould
    James Gould 21 day ago

    7:33 Peter is OUT because curries make him fart. 👋

  • Izzy and Sadie
    Izzy and Sadie 22 days ago

    Do these guys ever invest ? Boring

  • Cherry Barb
    Cherry Barb 26 days ago

    Tej? "I like what you've done... Great product...I think it would be great working with you...you're in a growth market...sell online no problem......so - I'm out. Gee, what a letdown.

  • mizbootie
    mizbootie 28 days ago +1

    I love that Tej gave her some concrete advice even though he didn't invest.

  • KoPoDa
    KoPoDa Month ago

    Any business could be in profit and Jenny would still find a reason to be out

  • Mark Knight
    Mark Knight Month ago +2

    WOW taj, talk about giving her the wrong kind of lead on........sitting there, yes I'm interested in this and that..........but FFS be honest with these people............just tell 'em you're not interested, instead of running a load of spheill, and as for Jenny Campbell,,,,,,,,,who the fk are you????????, you're sitting there as arrogant as they come, not interested in the slightest..........and the you give some long drawn out rubbish as to why you won't be investing...............ffs, why the hell are you there, you never invest, and who the hell would entertain you :-)

  • Chris Thomson
    Chris Thomson Month ago

    don't get why they bother given future projections as they mean absolutely nothing. like here her company is worth nothing

  • Chris Thomson
    Chris Thomson Month ago +1

    her freezer strategy is never gonna happen. no supermarket going to put a freezer in the middle of an isle just for curry sauce

  • Blue Sky
    Blue Sky Month ago +1

    The food taste really good
    Jenny: That's why im out

  • Amira Sh
    Amira Sh Month ago +1

    Rayessa: Fresh Frozen
    Gordon Ramsay: I’m out

  • Mani Singh
    Mani Singh Month ago +2

    Jenny's excitement when she was offered a free sample!

  • chutiya ladka
    chutiya ladka Month ago

    Who would like to try some
    Broke and only here for free samples : Yes please

  • Green Man
    Green Man Month ago


  • Crazycraigy
    Crazycraigy Month ago

    Ramsay will be spitting at this....smells like the Ganjes...😏

  • Imre Mogheri
    Imre Mogheri Month ago

    Do they deliver to Ireland? I'm asking for a friend.

  • Usman Ali
    Usman Ali Month ago

    Does anyone else expect Tej to invest in every Indian related business?

  • 808 Dream
    808 Dream Month ago

    No such thing as fresh frozen. Bullshit

    • 808 Dream
      808 Dream Month ago

      Then she says it’s not pasteurized. Watch out for food poisoning = lawsuits

  • Stanzaz
    Stanzaz Month ago

    "Fresh-frozen concept" , laughs in Gordon Ramsay

  • Chris Jhondeere
    Chris Jhondeere Month ago

    Not consummate
    Frozen is not fresh
    Not gluten free chick peas is sod

  • Treelinius Maximus
    Treelinius Maximus Month ago +2

    Jenny: ooops! I've had a bit too much curry and for that reason, I have to pop out.

  • Nils Köllerstedt
    Nils Köllerstedt Month ago

    I wish to someday be titled “Sauce Supremo”

  • Nathan Taffijn
    Nathan Taffijn Month ago

    Fresh does not mean it has been sitting on the supermarket shelf for a
    week real fresh is taken from the plant that day and frozen food is very
    bad for since it's frozen to be exported from Country's like China so I
    hope you like your virus food from China.
    Fresh food is grown locally which is it does not need to be frozen to keep it good for export.

  • Nathan Taffijn
    Nathan Taffijn Month ago +1

    Fresh does not mean it has been sitting on the supermarket shelf for a
    week real fresh is taken from the plant that day and frozen food is very
    bad for since it's frozen to be exported from Country's like China so I
    hope you like your virus food from China.
    Fresh food is grown locally which is it does not need to be frozen to keep it good for export.

  • countrygal276
    countrygal276 Month ago

    Am I the only one who noticed how shiny Peter’s ear is? 👀

  • Vivek Tiwari
    Vivek Tiwari Month ago

    She looks like Nairobi from Lacasa De Papel.

  • Experttroll Trolling dirty 2020

    I bet they haven't become known as the spice girls. She proper planned that about 6 month ago with daily mirror practices

  • Bernard Humphrey-Gaskin

    I am Jenny... So I am OUT

  • Scott 1
    Scott 1 Month ago

    Hahahaha all the stuff we have in local supermarkets here simular are from thailand and there is no way this product will ever beat spice from thailand period after all i can buy numerous products simular for about $4 to $6 local and they are all from Thailand you will never compete because there dam good SHE WILL NEVER BEAT THAILAND THEY HAVE AMAZING FOOD HERE IN AUSTRALIA GOOD LUCK TRYING TO BRING IT HERE AFTER ALL TO BE HERE YOU HAVE TO GO VIA THAILAND GOOD LUCK LOL

  • Peter Kelly
    Peter Kelly Month ago +8

    Rayeesa: "Hello Dragons..."
    Jenny: "For that reason, I'm out."

  • Giant Magician
    Giant Magician Month ago

    #spice? Wow I love it

    AGEMO Month ago +2

    2:59 - already OUT right there.

  • xX1Ns3RT C01NXx
    xX1Ns3RT C01NXx Month ago +30

    We've become known as the Spice Girls.
    Jenny: Hehehe, for that reason I'm out.

    • Adz Kelly
      Adz Kelly 10 days ago

      Shes Known As Old Spice

  • Eamo
    Eamo Month ago +1

    “Its FROZEN you donkey” ... 😂😂

  • Rudy
    Rudy Month ago

    Jenny yes please to samples... not an investment for me.. I'm out

  • Don Keedroppings.
    Don Keedroppings. 2 months ago +1

    Sounds like Boycie’s missus.

  • F Khan
    F Khan 2 months ago

    Don’t say frozen when saying fresh pppplease!!! I like her confidence good luck raeesa darling

  • James Cooper
    James Cooper 2 months ago

    I LOVE A GOOD CURRY SAUCE......Something that tastes Authentic....will look out for your products Lady..

  • Thomas Phillips
    Thomas Phillips 2 months ago

    My auntie is called Jenny so I’m out

  • Anderson Aldo
    Anderson Aldo 2 months ago +1


  • Lam Zen
    Lam Zen 2 months ago

    So the Indian guy working in a Family Business producing Healthy food does not support the Indian Woman working in a Family Business producing Healthy Food. Fair enough.

  • Chiquicat
    Chiquicat 2 months ago

    Legend says that to this day she still trying to get these in the supermarkets.

  • rptp
    rptp 2 months ago

    Unpopular opinion: Dragon's Den UK has way too many food products/companies pitched on it. The US Shark Tank has way more of a variety in pitches, and quite honestly more practical products/ successful companies. I only like the dragons more than the sharks.

  • N1ght 0utlaw
    N1ght 0utlaw 2 months ago +1

    Bet Gordon Ramsay is pissing himself no such thing as "fresh fozen" its ether fresh or its frozen crap and this is frozen crap

  • IHC98
    IHC98 2 months ago

    Tej not investing in an Indian contestant? There’s a first.

  • Hazy J
    Hazy J 2 months ago

    "fresh frozen" Gordan Ramsey would have a stroke if he saw this

  • Hani Hisham
    Hani Hisham 2 months ago +1

    PLEASE stop making these corny puns 😅

  • Nohiro
    Nohiro 2 months ago

    If it's frozen it's NOT FRESH FFS.

  • Sud.Wolves
    Sud.Wolves 2 months ago

    All hopes and pressure was on Tej lol

  • No Name
    No Name 2 months ago +1

    Promotion idea: every curry purchase comes with free underpants

  • susannah1948
    susannah1948 2 months ago

    Not fresh if frozen...........

  • Jlister Gaming
    Jlister Gaming 2 months ago

    I’ve seen these at Costco in the UK

  • Scott Brodie
    Scott Brodie 2 months ago

    Try Iceland ?

  • The SuperBike Tour
    The SuperBike Tour 2 months ago

    Why do people say 'Thank you' when they say no. Why not just say 'Screw you Touker'

  • Sabu Miah
    Sabu Miah 2 months ago

    Plenty of COCONUT in all the curries by Rayeesa.

  • alejo Quiceno
    alejo Quiceno 2 months ago

    Jenny, will you ever invest... such a banker!

  • Andy DUNNE
    Andy DUNNE 2 months ago

    Bad luck .maybe farah should have done it

  • deejay Peekay
    deejay Peekay 2 months ago

    Tej gave her free advice. The branding wasn’t great tbh.

    OLI PRJ 2 months ago

    All the virgins with the Jenny jokes 🙄

  • Ryan Morris
    Ryan Morris 2 months ago

    Good luck to her

  • Lord Boleskine
    Lord Boleskine 2 months ago +1

    She's cute for an older lady.

  • daniel anderson234
    daniel anderson234 2 months ago

    tbh , i frozen my favourite curry, and it tasted disgusting once frozen, never again, just keep it jarred up

  • Steve Ricardo
    Steve Ricardo 2 months ago +1

    i hope this lady succeeds. seems like a nice person

  • knight king
    knight king 2 months ago +2

    Rayessa : I am here for 4 dragons
    Jenny : what about me?
    Rayessa : you are already out

  • 2nd Commandante
    2nd Commandante 2 months ago

    The ones that are so positive that they don't have an exit strategy either become very rich or very poor.

  • TheWatchernator
    TheWatchernator 2 months ago

    There's no such thing!

  • Sugar Can
    Sugar Can 2 months ago

    Jenny has become an icon

  • Sugar Can
    Sugar Can 2 months ago

    Came here just for the jenny comments

  • Sugar Can
    Sugar Can 2 months ago

    Jenny: Hot as a mild korma so for that reason im out

  • Elmast Khorozyan
    Elmast Khorozyan 2 months ago

    “I (h)ave coronavirus because.... I’m out all the time” ~ Jenny Campbell 2020

  • Wotdermatter
    Wotdermatter 2 months ago

    First, it would be better to say it is FROZEN FRESH. Second, in the east, I lived in Thailand for 20+ years, 7/11 sell frozen meals which can be reheated in the store and taken home to eat or taken home frozen and microwaved there. The company in the 7/11 stores provide a display freezer for the floor, a storage freezer, and a microwave. 7/11 buy the meals, store them, display them, and the staff microwave them. Big selection not expensive. Good concept and have never seen in the UK or Canada where I now live. In Japan, it is possible to buy many frozen foods at variety stores, along with all kinds of drinks. I am surprised this is not being done in the UK. Having said that, I have not been to the UK since 1997 so I cannot say for sure that that is not being done there.
    'nuf sed.

  • Alexander Tang Qiye
    Alexander Tang Qiye 2 months ago

    I would definitely try her cuisines...

  • richieboy09
    richieboy09 2 months ago

    Id give her one lol

  • Kristen555
    Kristen555 2 months ago

    Why did she even mention she was in the police force ? Totally irrelevant.

  • Jonas Hamill
    Jonas Hamill 2 months ago

    Gluten free ≠ Healthier. Unless you're gluten intolerant

  • PC is BS
    PC is BS 2 months ago +2

    "Im not going to give you an offer"
    "Thank you"

  • Youtubaholic
    Youtubaholic 2 months ago

    jenny's out. who saw that coming? anyone?

  • Choco Later
    Choco Later 2 months ago

    She got Ramsayed.

  • Nail Hend
    Nail Hend 2 months ago +85

    I think Tej paid the narrator to constantly refer him as the "vitamin giant" lol

    • Pip Pipster
      Pip Pipster Month ago +2

      Antonio Bibeto
      Wouldn’t it be nice if this comment made any sense at all.

    • Nail Hend
      Nail Hend Month ago

      @Antonio Bibeto why that?

    • Antonio Bibeto
      Antonio Bibeto Month ago

      But honestly speaking to have worked with a lot of vitamin companies . Vitabiotics is hands down the next out in the uk

    • Pip Pipster
      Pip Pipster Month ago +1

      I need a vitamin midget

  • Danny Webster
    Danny Webster 2 months ago

    Jenny: im just here for the sample then im out...

  • Yogi Haughton
    Yogi Haughton 2 months ago

    Like all cops, she is talkin’ shite. Those “freezers” of pet food in the pet food isle is chilled food, not frozen. Listen to her, she wont listen, she jus’ keeps jabberin’.

  • Paul Thomas
    Paul Thomas 2 months ago

    Ocado? Online?

  • John Lastname
    John Lastname 2 months ago

    Years four and five? Touker plans to be dead by then

    I AM IRON MAN 2 months ago

    4 - 5 years to make a return?! Think that shows that this isn't a business that will scale up quickly

  • knfbnny
    knfbnny 2 months ago +2

    So I looked her up, spiced by rayeesa looks to have a website operating for 9 years, selling her curries, blogging recipes and doing cooking classes. Looks like she followed Tit's advice and has been doing well for herself. Good job 👍

  • King K
    King K 2 months ago

    Another set of spices !!!!

  • Sylhet Baula
    Sylhet Baula 2 months ago

    Insult to fresh indian food.

  • Sylhet Baula
    Sylhet Baula 2 months ago

    Curry from a freezer is not indian food.

  • Sage The Rage
    Sage The Rage 2 months ago +2

    0:21 Pep Talk in lift: "When people try them they'll want to buy them"
    0:25 Voiceover as Lift stops: "But will the dragons buy into her investment opportunity?"
    0:27 Doors open, cam shows Jenny as the first one Rayeesa sees.
    0:29 So who's out first? Rayeesa out of the lift or Jenny out of the deal?

  • ִ
    ִ 2 months ago +9

    “fresh frozen” having Kitchen Nightmares Vietnam flashbacks right now

  • daz j
    daz j 2 months ago

    glass jars more fresh and 3 times cheaper for more

  • Steven Lewis
    Steven Lewis 2 months ago

    Try Terry Tibbs in Lizards Lair next.